Famous Brands Limited is a holding company listed on the JSE Limited under the category Consumer Services: Travel and Leisure, and is Africas largest branded food service franchisor. The company was listed in November 1994 at a price of R1 per share, equating to a market capitalisation of R25 million. The past two decades have witnessed the Group expand almost beyond recognition from the business it was then, comprising only the Steers brand and a limited Supply Chain component, to the enterprise it is now, with a market capitalisation in excess of R11 billion, positioned within the JSEs top 100 companies. At 28 February 2017 Famous Brands vertically integrated business model comprised a portfolio of 27 brands represented by a franchise network of 2 782 restaurants across South Africa.