International Marketing Consultants (Pty) Ltd | 103 Central St, Johannesburg, Johannesburg, 2000, Gauteng

The mission of Brand South Africa is Developing and articulating a South African Nation Brand identity that will advance South Africas long-term positive reputation and global competitiveness, Seeking the involvement and cooperation of various stakeholders in building awareness and the image of the Nation Brand domestically and internationally, Seeking to build individual alignment to the Nation Brand in South Africa, and pride and patriotism amongst South Africans. Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the countrys brand and it was evident that to attract tourism and investment there was a need to co ordinate marketing initiatives to make them more effective. This led to the creation of Brand South Africa, whose main objective is the marketing of South Africa t