Mccann Worldgroup SA (Pty) Ltd | 22 West Group Dve, Sandton, Sandton, 2146, Gauteng

Truth Central is McCann Worldgroups global thought leadership unit. They exist to create original research that can help shape and grow their clients businesses. They create a blindingly fresh report every three months, dedicating their minds to unearthing unique truths. Each study covers over 20 markets so they can give you a truly global view. The Truth about Africa uncovers fundamental myths about the continent, explores the different trends and influences that drive consumption and behaviour, and suggests strategic approaches to winning on the continent. A hundred and three years ago, H. K. McCann set out to build something. He started with a point of view, a creative department and one client, a start up, called Standard Oil. They did a good job building that brand. Situated in JHB.