Hi Fi Corporation | Shop 126 Kenilworth Cntr Doncaster Rd, Kenilworth, Cape Town, 7745, Western Cape

As the Low Price champion, HIFI Corp has strategically positioned itself to save the consumer money. The company has updated its identity in line with this new positioning. This has included a new small store design that makes shopping at HIFI Corp a great experience and also shortening the name HIFI Corporation to HIFI Corp to mirror the new focus, and adopting a new brand promise.HI-FI Corporation was most commonly referred to by customers and staff as HI-FI Corp, so it made sense to shorten the name, which also more accurately reflects the down-to-earth and approachable brand that it is. The new logo carries the same progressive yet approachable look and feel. The logo simply evolved the identity to ensure it could live in a high-street brand environment