South African Film Institute (Pty) Ltd | West Tower Bldg 331 West St, Durban, Durban, 4000, KwaZulu-Natal

The Creative-Media sector is consumed more than bread and milk. From waking up to the morning news to listening to the radio in your car, flipping through a magazine, surfing the web or watching your favourite television programme, all of which comprises of creative-media applications.McDonalds could not sell a burger and Toyota could not sell a car without the intervention of the creative-media sector in formats of design, advertising, radio jingles, film and television and so forth. The media sector is undoubtedly at the centre of all industries.It is also unique as it is able to stand alone in the form of the entertainment, media and broadcasting industry as well as support every other sector through design, branding and promotions. The immense growth and strategic positioning of this industry is due to globalisation as well as technological factors such as the internet and mobile devices, which gives industries more effective access to the market via the media sector through television, radio, or through