Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms for viewers with the intent of promoting sale and interest of products, services, and ideas. A commercial artist in marketing can be responsible for designing a variety of products, including displays, brochures, packaging, logos, and environmental graphics. Using a sketchpad or a computer graphics program, you will develop designs for the project. You may also work with an art director.
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