The model agency is an organisation that provides a range of models for businesses wanting to advertise their products.
Their models are usually hired to wear the items being advertised, or to present them in a particular way. All model agencies need to provide a range of different kinds of people in order to satisfy the needs of all their clients. Hence, model agencies are always on scouting expeditions to find the next great model that is ideal for their largest clients. Most model agencies will supply models to the fashion industry. Model agencies will usually sign a contract with each of their models before booking them on various shows, photo-shoots, and other events.
A model agency usuallydevelopes a model so that the person can win the contracts to feature in fashion shows, commercials, and even television productions. Hence, model agencies routinely work with advertising agencies, designers, photographers, and other people in this industry to understand the needs of the industry before developing their models. The models are then taught to show poise, grace and confidence, especially when parading down the catwalk. The model agency may also market certain models for certain types modelling work.
Although the model agency represents fashion models, these agencies also earn their income via commission. This is usually generated from the deals they make with a client, or through the contracts they sign with their models.
For more information about a model agency, visit the Yellowpages website.