Trudon, publishers of the Yellow Pages, recognises its responsibility as a corporate citizen towards its stakeholders and the communities within which it operates.
Trudon distributes 6.9 million directories on a nation-wide basis to households and business annually. As part of our Environmental Management Program we have taken proactive measures to decrease our carbon footprint. Trudon has planted more then 10 000 trees sequestering a conservative 3745 tons of carbon dioxide and contribute to 250 hectares of urban forest.
Below you can read about some of the tough questions we've faced in the mission, and how we've worked to answer them.
Recycle Your Old Print Directories is a public education campaign that lets users know that old directories can and should be recycled. The initiative includes a Yellow Pages recycle logo displayed on the Front Cover of every directory edition and a section in the book about FAQs on recycling old directories to reinforce the message that directories are recyclable.
Trudon distributes 6.9 million directories on a nation-wide basis to households and business annually. Most recycling programs accept old directories yet awareness of this capacity and participation in these programs has lagged in many communities. Therefore, Trudon believes that it is appropriate to launch a campaign to raise awareness and stimulate more widespread and consistent participation in old directory recycling activity wherever it is feasible. Increasing old directory recycling will reduce the amount of new fiber that must be obtained from wood, meaning that fewer trees can be harvested to produce a given quantity of paper.
In fact, the pulp that is used to make directory paper comes from recycled newspapers and residual chips, a by-product of sawmills left after logs are converted to lumber. That is, the chips become paper pulp instead of going into landfills or being burned.
A single piece of paper may contain new fibers as well as fibers which have already been recycled once, twice, or several times. Papermaking fibers can typically be recycled 5-7 times before they become too short to be recycled again.
During the paper recycling process, ink is removed from paper in a process called deinking (de-inking). After the recovered paper is chopped up (or pulped), and mixed with water to make a pulp slurry, it is put through a series of washing and/or flotation deinking processes in which water and/or soap-like chemicals called surfactants remove the ink from the paper.
Old directories that are currently recycled are used to make newsprint. Many South African newspapers are printed on paper which contains 25% recycled paper pulp. For more on Recycling Programmes available in your area and the Processes of Recycling, visit www.paperpickup.co.za
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