South Africa's most affordable and cost-effective advertising medium for businesses of all sizes, used last year by 85% of urban adults. Millions of consumers let their fingers do the walking, at any time of the day or night, on any day of the year, through the 5.4 million copies of The Yellow Pages that are distributed. Information is organised into 19 regional publications. The Yellow Pages lists business contact details, divided into business activity categories. As with The Phone Book, The Yellow Pages is updated and published annually. It is also distributed free of charge.